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What do women want?
To feel sexy, sensuous, and self-Assured. |
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To feel good in quality clothes that fit. The sheer
number of different body shapes makes finding the
right pair of jeans a daunting experience. Consumer
research shows that the top two purchase criteria
for jeans are fit and comfort. Women look for clothes
that move with them, without pulling in all the
wrong places. They’re willing to pay more for garments
that deliver these desired attributes. |
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Delivering Fit
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Fit is more difficult than ever to achieve because
women’s body shapes are changing and they want more
from their garments. They demand comfort, fit and
good looks. To deliver good fit, we study how the
body moves to understand stress points at the knees,
hips, crotch and behind. All jeans “appear” equally
comfortable when they’re stationary; it’s when they
move that their true identity emerges.
How much pressure is too much?
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There’s 90% less pressure at the knees, hips,
crotch and behind with XFIT LYCRA® fabric versus
rigid alternatives. |
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How XFIT LYCRA® fabric delivers the fit women want
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Innovative cross-weave technology provides four-way directional
stretch that moves 360 degrees, and delivers:
• Low shrinkage
• Low growth – great shape retention
• Excellent recovery
• Custom-like shape
• Wider
window of fit
• Slender looks
• Authentic denim
look and feel
XFIT LYCRA® technology allows designers to sculpt the
body while increasing comfort, bringing ever expanding
options to top denim brands. |
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Product
Brochure
*adobe acrobat required. |
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For more information please contact:
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