ADM Introduces ETC – Earth Tone Collection in Denim

Artistic Denim Mills (ADM) is proud to introduce ETC – Earth Tone Collection, a forward-looking denim collection developed for HOL26 and SS27. Built around a refined palette of versatile, commercial earth tones, the collection reflects the growing market demand for clean, natural shades that feel modern, wearable, and relevant across premium denim categories.

The collection includes both rigid and The LYCRA Company® stretch qualities, offered in pure cotton as well as blends of cotton, recycled cotton, Linen, and Lenzing Group Tencel™. Designed for practical use as well as visual consistency, ETC gives brands and manufacturers a reliable base for denim developments in softer, more natural shades.

One of the main strengths of the Earth Tone Collection is ADM’s use of fiber dyeing. Instead of relying on traditional yarn and fabric dyeing, this process helps lower water and chemical usage while giving better color consistency. It also helps create a more even wash result across longer runs, with less shade variation and less need for reprocessing.

The collection includes a focused range of commercial shades such as Desert Sand, Warm Beige, Dune Taupe, Washed Khaki, Dusty Olive, Soft Clay, Muted Terracotta, and Light Stone. These shades reflect the shift toward understated, more natural color directions now seen across premium denim brands such as DL1961.

ETC has been created to support multiple stages of the denim supply chain. The collection is available in garment form for brands, as well as in fiber, yarn, and fabric supply for garment manufacturers and denim mills. This allows partners to work with a scalable and reliable platform while maintaining the flexibility to develop products according to their own market and production needs.

With ETC, ADM continues to advance denim innovation through a combination of sustainability-minded process development, commercial relevance, and dependable manufacturing capability, bringing a fresh earth-tone perspective to the next generation of denim.